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aida-mayo-mcquade-headshot.gif Aida Mayo brings a wealth of business-to-business strategy in public affairs and communications in nonprofit, high tech, consumer tech, transportation and the entertainment industry.  As a former lawyer, Aida is the think tank and great negotiator of the agency. She enjoys an outstanding relationship with English and large Spanish media outlets such as CNN Espaņol and Radio Unica in Miami in addition to print media like La Opinion, which profiled her agency on the front page of the business section as one of the most effective minority owned PR shops.  Aida enjoys working for nonprofit and public works projects that improve the quality of life.

 

Aida oversees logistics, the client budgets, and tactical plans for day-to-day and quarterly direction of public relations, web content, media communications, trade shows, media tours and reviews editorial calendars for media placement through year 2007.  Aida also performs client competitive intelligence to learn what the competition is doing and how MAYO’s clients can obtain better results. She also oversees administrative and new business needs in partnerships such as media relations and public affairs with East coast groups.

 

She maintains relationships with domestic and international, entertainment, film, broadcast, pay-TV, production, post, satellite and business media, as well as national and local consumer media, with emphasis on Southern California.

Aida’s background and experience in law makes conscious about the legal and ethical aspects of every client and campaign she agrees to bring on board at MAYO Communications.

 

Aida often teaches conversational Spanish and has a B.A. in Law from Buenos Aires University, Buenos Aires.


 
Our staff is the important part
of the success of MAYO PR.                              Award Winning
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Aida Mayo, president
George McQuade, V.P.
 
 
President Aida Mayo, is the daughter of Dr. Fortunato Mayo, a retired brain surgeon from Buenos Aires, Argentina,who discovered a catheter device that removes water from the brain.

Aida practice civil law in Buenos Aires before
starting MAYO in 1995.

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     Bariloche, Argentina
 
Aida, who has family and offices in  Argentina, Israel and Los Angeles is also the proud mother of two boys.
 
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George always catches
the big fish.
 

Dan Lai, who goes to great heights on and off the job!

Dan Lai is an account executive in the Medical, Life Science and Technology Division of MAYO Communications. MAYO PR opened its San Diego, CA,

in January 2004, where Lai and his wife live and where she is a general physician.

 

Lai’s background in public relations includes non-profit and federally funded organizations as well as agency experience.  He has strategically implemented regional and national public relations and marketing campaigns for clients in the healthcare and biomedical fields.

 

Before joining MAYO Communications, Lai worked for Stoorza Communications supervising day-to-day media relations for I-Flow Corporation and was also responsible for Scripps Clinic, 1-800 CALL DOC and I/O Software.  He produced a video news release for Unilab Corporation, receiving national coverage for a new cervical cancer screening process.  Lai has also assisted in the highly successful national launch of Quidel Corporation’s QuickVue Influenza Test during the 1999-2000 flu season. 

 

Lai holds a master’s degree in professional writing from the University of Southern California and a bachelor’s degree in English from the University of California, Berkeley.


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Renee Robinson,

MAYO's New York Bureau 

Clear & Concise Communicator/
Strong Writing Skills/Arts Management/Microsoft

 

EDUCATION 

M.A. in Dance and Related Studies
                                                                                        
University of North Carolina at Greensboro, GreensboroNC (1997)


Diploma in Dance                                                                                                                                                   

University of Surrey,
Surrey, ENGLAND (1993)

 

B.A. in Politics and Government

Ohio Wesleyan University, Delaware, OH (1988)

                                                                                           

PROFESSIONAL EXPERIENCE

 

                   P.R./ International Booking Agent

 

·  Booking performing artists internationally.

·  Negotiate all contracts. 

·  Responsible for all publicity and public relations for 
   performing artists.

·  Distributing all press kits.

·  Grant writing.

·  Booking venues.

 

Publicist

Mayo Communications, Los Angeles, California (2004-Today New York, NY)

 

·  New York, Bureau Chief

 

·  Developing productivity strategies and building relationships
    within the industry to benefit client goals.

·  Creating media kits and news releases.

 

Managing Director

                     Winifred R. Harris' Between Lines, Los Angeles, California
           (Fall 2004 to 2005)

 

·  Responsible for all publicity and public relations.

·  Creating and distributing all press kits.

·  Generate planned giving letter.

 

            ·  Creating a budget.

·  Coordinating concert and day to day logistics

·  Liaison with Artistic Director.

·  Create and distribute all artist contracts.

·  Booking venues.

 

                   Dance Instructor

 

                     Los Angeles County Schools, Los Angeles, California
                     (Summer 2004 to 2005)

 

·       Teach dance to various middle and high schools in
       
Los Angeles.

                  

                   Assistant Company Manager

                   New York Harlem Productions Company, Los Angeles,
                   
California
(Summer 2004)

 

· Travel on tour with Gershwin's Porgy and Bess 
  Production.

· Responsible for all work visas.

· Create and distribute all artist contracts and
   rooming lists.

· Arrange all airport pick-ups and drop-offs.

 

              Office Assistant

              David Mansfield, Attorney at Law, Central Islip, NY
              (2002-2003)

 

· Transcribed case-file materials.

· Receptionist duties.

 

             Principle Agency Liaison

             The Fresh Air Fund, New York, New York (Summer 2003)

 

· Supervise and monitor agency allocations to 
  achieve registration goals.

· Train agency registrars to recruit and register 
  children to participate in program.

· Keep accurate records of host/child matches 
  and camp placement.

 

                   English Teacher

 

                AEON, Shin Koshigaya, Japan (2001 to 2003)

·   Teach conversational English to adults and children.

                 

                Freelance Artist

                Charlotte, North Carolina (1993 to 2001)

·   Teach and perform in and around the Charlotte area.

·   Direct and stage-manager various producctions

 

 


Michael Turner
Marketing

 

Michael Turner has a master’s degree in journalism and mass
communications
from Iowa State University and a bachelor’s

degree in radio, television, film, and journalism from San Diego State University.

 

He is an adjunct professor of communications at the University

of Phoenix.

 

He has more than 30 years of marketing, public relations

and fundraising experience.

 

 Prior to establishing his company, Michael was

Director of Public Relations and Marketing for the Los

Angeles Jewish Home for the Aging, the largest

residential care facility for the elderly in the

Western United States.

 

 He held that post for seven years. Other

positions include: Director of Program

Marketing at KCSN-FM  (California State

 University, Northridge) and Director of News

at KFJM and KFJM-FM (North Dakota).

 

Michael serves or has served on the boards

for the Los Angeles chapters of the Public

Relations Society of America and the Sales

and Marketing Executives International. He is also

active with the Los Angeles chapter of the

Association of Fundraising Professionals. Michael is

past president of the Public Communicators of Los Angeles,

Print, Interactive, Radio and Television Educational Society

 and the Healthcare Public Relations and Marketing

Association of Southern California. 

 

 He has published articles in national trade journals and

delivered presentations at national and regional

conferences on CreatingMedia Buzz for Your Business,

Crisis Communications, Reputation Management,

Media Relations for Special Events, Building a Successful

Fundraising Program, and Developing effective Marketing

 and Public Relations Programs. 

 

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Eileen Smulson,
MAYO PR's


Events Program Director

 

Eileen joins MAYO Communcations as

Events Program Director with more than 15 years experience

in sales and marketing, strategic planning and
special event coordination.